Director

Univ.-Prof. Dr. Bastian Popp studied Business Administration at the University of Bayreuth, Germany. Subsequently, he worked as research assistant at the Department of Services Management of Prof. Dr. Herbert Woratschek, a follower of the distinguished retailing professor Univ.-Prof. Dr. rer. pol. Dr. h. c. Rudolf Gümbel. His PhD thesis on "Brand Sucess through Brand Communities", which he completed in 2010, has been awarded with several awards including the renowned Science Award awarded by the EHI Retail Institute, the GS1 Germany and the Academic Partnership Germany. In April 2016, Professor Popp finished his Habilitation Degree at the Faculty of Law, Business Administration and Economics at the University of Bayreuth. Afterwards, he joined the Leeds Beckett University (Leeds, UK) as Senior Research Fellow in Sports Business and Marketing.

Since July 2017, Bastian is Professor of Business Administration, in particular Retail Management at Saarland University. He is also Director of the Institue for Retailing and International Marketing (H.I.MA.) at Saarland University. He represents the subject of retail management both in research and teaching and contributes to the focus "Behavioural Management and Marketing". Furthermore, Bastian is Director of the European Institute for Advanced Behavioural Management and leads postgradual studies at Saarland University.

His research focuses on innovative research questions in the field of retail management and other service sectors. Special emphasis lies in current topics such as E-Commerce, Value Co-Creation and Branding. Moreover, traditional concepts including customer satisfaction, consumer-brand identification and customer loyalty play a major role in his research.

Selected publications