Publications

Books:

• Popp, B. (2011): Markenerfolg durch Brand Communities – Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren. Wiesbaden: Gabler-Verlag. (ISBN: 978-3-834-96712-1, SULB:  Online resource (access from university network only), ResearchGate)

Edited Books:

• Roth, S., Horbel, C., & Popp, B. (2020). Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Berlin: Springer. (ISBN: 978-3-658-28672-9, SULB: Online resource (access from university network only), ResearchGate)
• Woratschek, H., Horbel, C., & Popp, B. (Hrsg.). (2015): Value co-creation in sport management. Abingdon, Oxon, UK: Routledge. (ISBN: 978-1-138-91505-3, ResearchGate) (This book was originally published as Special Issue 2014/1 of the journal European Sport Management Quarterly)

Articles in Refereed Journals:

• Wilson, B., Rita, P., Barrios, A., & Popp, B. (2021). Extending the notion of customer value to surfing camps. Heliyon, 7(8), e07876. (DOI: https://doi.org/10.1016/j.heliyon.2021.e07876)
• Woratschek, H., Horbel, C., & Popp, B. (2020). Conceptualizing Resource Integration: The Peculiar Role of Pure Public Resources. SMR - Journal of Service Management Research, 4(2-3), 157-169.  (DOI: 10.15358/2511-8676-2020-2-3-157)
• Woratschek, H., Horbel, C., & Popp, B. (2019). Determining Customer Satisfaction and Loyalty from a Value Co-Creation Perspective. The Service Industries Journal. (DOI: 10.1080/02642069.2019.1606213, ResearchGate)
• Popp, B., Horbel, C., & Germelmann, C. C. (2018). Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities. International Journal of Sport Communication, 11(3), 339-368. (DOI: 10.1123/ijsc.2018-0082, ResearchGate)
• Popp, B., & Wilson, B. (2018). Investigating the Role of Identification for Social Networking Facebook Brand Pages. Computers in Human Behavior, 84, 141-152. (DOI: 10.1016/j.chb.2018.01.033, ResearchGate)
• Popp, B., & Woratschek, H. (2017). Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management, 24(3), 250-270. (DOI: 1057/s41262-017-0033-9, ResearchGate)
• Popp, B., & Woratschek, H. (2017). Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. Journal of Retailing and Consumer Services, 35, 46-56. (DOI: 1016/j.jretconser.2016.11.006, ResearchGate)
• Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: spectator experience of sport events. The Service Industries Journal, 36(11-12), 510-531. (DOI: 1080/02642069.2016.1255730, ResearchGate)
• Popp, B., Germelmann, C. C., & Jung, B. (2016). We love to hate them! Social media-based anti-brand communities in professional football. International Journal of Sports Marketing and Sponsorship, 17(4), 349-367. (DOI: 1108/IJSMS-11-2016-018, ResearchGate)
• Maier, C., Woratschek, H., Ströbel, T., & Popp, B. (2016). Is it really all about money? A study on incentives in elite team sports. European Sport Management Quarterly, 16(5), 592–612. (DOI: 1080/16184742.2016.1188841, ResearchGate)
• Popp, B., Wilson, B., Horbel, C., & Woratschek, H. (2016): Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing, 24(3-4), 278-294. (DOI: 1080/0965254X.2015.1095226, ResearchGate)
• Popp, B., & Woratschek, H. (2016): Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19(2), 183-197. (DOI: 1016/j.smr.2015.06.001, ResearchGate)
• Woratschek, H., Horbel, C., & Popp, B. (2014): The sport value framework – a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. (DOI: 1080/16184742.2013.865776, ResearchGate)
• Woratschek, H., Horbel, C., & Popp, B. (2014): Value co-creation in sport management. European Sport Management Quarterly, 14(1), 1-5. (DOI: 1080/16184742.2013.866302, ResearchGate)

Book Chapters:

• Klein, P., & Popp, B. (2021). Nachhaltigkeit im E-Commerce: Die letzte Meile aus Konsumentensicht. In W. Wellbrock & D. Ludin (Eds.), Nachhaltiger Konsum : Best Practices aus Wissenschaft, Unternehmenspraxis, Gesellschaft, Verwaltung und Politik (pp. 659-677). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-33353-9_40
• Popp, B. (2020). Kundenzufriedenheit in Zeiten von Omni-Channel-Retailing und digitalen Ökosystemen. In S. Roth, C. Horbel & B. Popp (Eds.), Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis (S. 409-434). Berlin: Springer. (ISBN: 978-3-658-28672-9, SULB: Online resource (access from university network only), ResearchGate)
• Horbel, C., Popp, B., & Peter, M. (2020). Internationalization of Professional Football Clubs: The Case of German Bundesliga and China. In S. Roth, C. Horbel & B. Popp (Eds.), Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis (S. 301-310). Berlin: Springer. (ISBN: 978-3-658-28672-9, SULB: Online resource (access from university network only), ResearchGate)
• Popp, B., & Weintz, D. (2019). Online-Auktionsmarktplätze. In T. Kollmann (Ed.), Handbuch Digitale Wirtschaft (pp. 1-22). Wiesbaden: Springer Fachmedien Wiesbaden. (ISBN: 978-3-658-17345-6, SULB: Online resource (access from university network only), ResearchGate)
• Popp, B., & Woratschek, H. (2018). Sport, Social Media and Online Communities (China Friendship Publishing Company, Trans.). In U. Wagner, R. K. Storm & K. Nielsen (Eds.), When sport meets business (Chinese Edition) (pp. 135-154). Beijing: China Friendship Publishing Company. (ISBN: 978-1-473-94805-1, ResearchGate)
• Woratschek, H., Horbel, C., & Popp, B. (2018). Videographic Analysis of "Weird Guys": What Do Relationships Mean to Football Fans? In J. J. Zhang & B. G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp. 210-236). London: Routledge. (ISBN: 978-0-367-89412-2, ResearchGate)
• Popp, B. (2017). Brand Communities: Grundidee, Konzept und empirische Befunde. In F.-R. Esch (Hrsg.), Handbuch Markenführung (2. Auflage, S. 1-15). Wiesbaden: Springer. (ISBN: 978-3-658-13341-2, SULB: CB-5e-423 II / SB, ResearchGate)
• Horbel, C., Woratschek, H., & Popp, B. (2017). Value Co-Creation. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 63-78). München: Vahlen. (ISBN: 978-3-8006-5242-6, SULB: BF-10b-11 / SB / IKV, ResearchGate)
• Popp, B., Horbel, C., & Woratschek, H. (2017). Wertkette, Wertshop und Wertnetzwerk. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 507-517). München: Vahlen. (ISBN: 978-3-8006-5242-6, SULB: BF-10b-11 / SB / IKV, ResearchGate)
• Woratschek, H., Popp, B., & Horbel, C. (2017). Merkmalsorientierte Ansätze der Qualitätsmessung. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 1197-1217). München: Vahlen. (ISBN: 978-3-8006-5242-6, SULB: BF-10b-11 / SB / IKV, ResearchGate)
• Popp, B., & Woratschek, H. (2016): Sport, Social Media, and Anti-Brand Communities. In U. Wagner, R. K. Storm & K. Nielsen (Hrsg.), When sport meets business: Challenges, Capabilities, Critiques.London, UK: SAGE. (ISBN: 978-1-473-94805-1, ResearchGate)
• Woratschek, H., Horbel, C., & Popp, B. (2015): Value co-creation in sport management. In H. Woratschek, C. Horbel & B. Popp (Hr), Value co-creation in sport management (S. 1-5), Routledge, Abingdon, Oxon, UK. (ISBN: 978-1-138-91505-3, ResearchGate) (This article was originally published in Special Issue 2014/1 of the journal European Sport Management Quarterly.)
• Woratschek, H., Horbel, C., & Popp, B. (2015): The sport value framework – a new fundamental logic for analyses in sport management. In H. Woratschek, C. Horbel & B. Popp (Hrsg.), Value co-creation in sport management (S. 6-24). Abingdon, Oxon, UK: Routledge. (ISBN: 978-1-138-91505-3, ResearchGate) (This article was originally published in Special Issue 2014/1 of the journal European Sport Management Quarterly.)
• Woratschek, H., Horbel, C., Popp, B. & Ströbel, T. (2015): Service-Quality-Value-Framework: Eine Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement, in: Bartsch, S., & Blümelhuber, C.: Always Ahead im Marketing: Offensiv, digital, strategisch, Springer, Berlin, S. 99-116. (ISBN: 978-3-658-09030-2, SULB: Online resource (access from university network only), ResearchGate)
• Woratschek, H., Horbel, C., & Popp, B. (2015): Value Creation im Sport: Von der Integrativität zum Sport Value Framework, in: Fließ, S., Haase, M., Jacob, F., Ehret, M. (Hrsg.): Kundenintegration und Leistungslehre, Springer, Wiesbaden, S. 135-155. (ISBN: 978-3-658-07448-7, SULB: Online resource (access from university network only), ResearchGate)
• Popp, Bastian (2013): Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung, in: Roth, Stefan (Hrsg.): Aktuelle Beiträge zur Dienstleistungsforschung, Springer Gabler, Wiesbaden, 2013, S. 151-169. (ISBN: 978-3-658-00253-4, SULB: Online resource (access from university network only), ResearchGate)
• Woratschek, H., Horbel, C., Roth, S. & Popp, B. (2008): Der Einsatz der Videographie im Dienstleistungsmanagement – Eine Analyse von "verrückten Typen", in: Benkenstein, M. (Hrsg.): Neue Herausforderungen an das Dienstleistungsmarketing, Gabler, Wiesbaden, S. 19-40. (ISBN: 978-3-8349-9697-8, SULB: Online resource (access from university network only), ResearchGate)
• Woratschek, H., Horbel, C. & Popp, B. (2007): Identifikation von Servicelücken bei Dienstleistungsunternehmen. Die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage, in: Gouthier, M. H. J., Coenen, C., Schulze, H. S. & Wegmann, C. (Hrsg.): Service Excellence als Impulsgeber: Strategien – Management – Innovationen – Branchen, Gabler, Wiesbaden, S. 287-304. (ISBN: 978-3-8349-9544-5, SULB: Online resource (access from university network only), ResearchGate)
• Woratschek, H., Horbel, C., Popp, B. & Roth, S. (2007): "Verrückte Typen" – Eine videografische Studie über Fußballfans, Spektrum – das Wissenschaftsmagazin der Universität Bayreuth(02/07), S. 34-37. (ERef Bayreuth, ResearchGate)

Refereed Conference Proceedings:

• Klein, P., & Popp, B. (2022, 24.-27.05.2022). A Comparison of Perceived Environmental Sustainability of Brick-and-Mortar Retailing and Online Retailing, European Marketing Academy Conference (EMAC), Budapest, Hungary. (ResearchGate)
• Popp, B., Weyerhäuser, F., Schultz, C. D., & Halberstadt, L. (2022, 24.-27.05.2022). The Use of Voice Assistants for Online Shopping: Consumers’ Benefits and their Trust in and Identification with the Operator Brand, European Marketing Academy Conference (EMAC), Budapest, Hungary. (ResearchGate)
• Weintz, D., & Popp, B. (2022, 24.-27.05.2022). Understanding Customers’ Interest in Influencer Discount Codes on Social Media and its Influence on Attitude to Advert and Purchase Intention, European Marketing Academy Conference (EMAC), Budapest, Hungary. (ResearchGate)
• Klein, P., Popp, B., & Mees, M. (2021). Consumers’ perceptions and acceptance of last mile delivery methods in light of perceived sustainability. Proceedings of the 50th Annual Conference of the European Marketing Academy (EMAC), Madrid, Spain.
• Weyerhäuser, F., & Popp, B. (2021). Determinants of Customer Satisfaction and Customer Loyalty in an Online Marketplace Environment. Proceedings of the 50th Annual Conference of the European Marketing Academy (EMAC), Madrid, Spain.
• Weintz, D., & Popp, B. (2021). Understanding Customers’ Checkout Experiences and Attitudes: A Comparative Analysis of Self-Service and Traditional Checkouts Considering General Attributes and Situational Factors in a Retail Context. Proceedings of the 50th Annual Conference of the European Marketing Academy (EMAC), Madrid, Spain.
• Klein, P., Popp, B., & Van Roijen, C.-C. (2021, 17/02/2021-19/02/2021). Sustainability of delivery methods in e-commerce: Consumer perceptions and consequences for consumer behavior 2021 AMA Winter Academic Conference, Virtual.
• Woratschek, H., Schönberner, J., Horbel, C., Popp, B., & Buser, M. (2020). Conceptualising Natural Resource Integration in Sport Management –  The Case of COVID-19 Paper presented at the SMAANZ Week 2020, Annual Conference of the Sport Management Association of Australia & New Zealand, Virtual.
• Buser, M., Horbel, C., Popp, B., Schönberner, J., & Woratschek, H. (2020, 23/09/2020). Conceptualising Pure Public Resource Integration on Engagement Platforms in Sport - Using the COVID-19 Crisis as an Example. 28th EASM European Sport Management Virtual Conference, Virtual.
• Weintz, D., & Popp, B. (2020, August 18-20, 2020). When Discounts Become Predictable - an Analysis of Recurring Sale Promotions and Shopping Days on Consumers' Purchasing Decisions and the Consequences for Retailers. Paper presented at the 2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption, Virtual.
• Popp, B., & Weyerhäuser, F. (2020). Conceptualising Online Marketplace Service Quality and Investigating Its Relevance for Customer Loyalty. Proceedings of the 49th Annual Conference of the European Marketing Academy (EMAC), Budapest, Hungary.
• Weintz, D., Popp, B., & Machleidt, R. (2020). When Discounts Become Predictable – An Analysis of Recurring Sale Promotions and Shopping Days on Consumers’ Purchase Decisions and Consequences for Retailers. Proceedings of the 49th Annual Conference of the European Marketing Academy (EMAC), Budapest, Hungary.
• Popp, B., Horbel, C., & Peter, M. (2019). Internationalisation of Sport Clubs: The Case of German Bundesliga and China. Paper presented at the 27th European Association for Sport Management Conference (EASM), Sevilla, Spain.
• Popp, B., Horbel, C., Klein, P., & Rach, N. (2018). The Impact of Rivalry among Sport Teams on Sport Sponsorship Evaluation: Lessons from the German Bundesliga. Paper presented at the 26th European Association for Sport Management Conference (EASM), Malmö, Sweden.
• Popp, B., & Horbel, C. (2017). Consumer-Scepticism towards Sponsoring and its Impact on Sport Sponsorship. Paper presented at the 25th European Association for Sport Management Conference (EASM), Bern, Switzerland.
• Popp, B., & Wilson, B. (2016). Investigating the multiple impacts that football club Facebook brand pages have on community and sport team loyalty. Paper presented at the 24th European Association for Sport Management Conference (EASM), Warsaw, Poland.
• Woratschek, H., Mühlbeyer, J., & Popp, B. (2016). Customer Engagement Platforms - Towards A Better Understanding Through Customer Roles in Sport Events. Paper presented at the 24th European Association for Sport Management Conference (EASM), Warsaw, Poland.
• Mühlbeyer, J., Woratschek, H., & Popp, B. (2016). Revisiting and Theorizing Customer Engagement in Sport. Paper presented at the 24th European Association for Sport Management Conference (EASM), Warsaw, Poland.
• Popp, B., Horbel, C., & Woratschek, H. (2016): Same, but Different? Comparing the Effectiveness of Hotel Reviews in the Contexts of Facebook, Travel Communities, and Tripadvisor, 45th Annual Conference of the European Marketing Academy (EMAC), Oslo, Norway.
• Popp, B., Horbel, C., & Germelmann, C. (2016): Nature and Consequences of Social Media-Based Anti-Brand Activism against Sponsors and Investors of Sport Teams, 19th AMS World Marketing Congress, Paris, France.
• Popp, B., & Germelmann, C. (2016): Nature and Multifaceted Consequences of Facebook-Based Anti-Brand Communities in Sport 2016, AMS Annual Conference, Lake Buena Vista, Florida, USA.
• Popp, B., Horbel, C., & Germelmann, C. (2016): No to the Sponsor! Nature and consequences of social media-based anti-sponsor-brand communities, 20. Jahrestagung des Arbeitskreises Sportökonomie, Mainz.
• Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2015): Context Matters: How Context Shapes Sport Event Experience and Spectators’ Value, French-Austrian-German Research Workshop on Consumer Behaviour, Bayreuth.
• Popp, B., Horbel, C., & Germelmann, C. (2015): Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams, 23rd European Association of Sport Management Conference (EASM), Dublin, Ireland.
• Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2015): Same Game – Different Experience: How Context Influence Event Experience And Spectator Perceptions, 23rd European Association of Sport Management Conference, Dublin, Ireland.
• Horbel, C., Popp, B. & Woratschek, H. (2015): Context-Dependent Co-Creation of Event Experience and Value, 2015 Naples Forum on Service, Naples, Italy.
• Popp, B., Horbel, C., & Wilson, B. (2015): Tell me who you are! The effectiveness of personalising online customer reviews, 44th Annual Conference of the European Marketing Academy (EMAC), Leuven, Belgium.
• Horbel, C., Popp, B., & Woratschek, H. (2015): Sportevents im Kontext - Der Einfluss kontextspezifischer Akteure auf den wahrgenommenen Wert der Zuschauer, 19. Jahrestagung des Arbeitskreises Sportökonomie, Leipzig.
• Popp, B. & Woratschek, H. (2014): The Moderating Role of Trust in Facebook on the Dynamics of Identification, Satisfaction and Loyalty towards Facebook Brand Pages of Football Clubs, 22nd Conference of the European Association for Sport Management (EASM) , Coventry, UK, September 2014.
• Popp, B., Germelmann, C., & Woratschek, H. (2014): Can Online Anti-Brand Communities Devalue Sponsorship Engagement? - Findings from a Mixed Methods Study from the Sports Context, 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 2014.
• Horbel, C., Wilson, B, & Popp, B. (2014): The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty Towards Facebook Brand Pages, 43rd European Marketing Academy Conference (EMAC), Valencia, Spain, June 2014. 
• Jung, B., Popp, B., & Germelmann, C. (2013): Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG, 21st Conference of the European Association for Sport Management (EASM) , Istanbul, Turkey, September 2013.
• Popp, Bastian, Horbel, Chris, Woratschek, Herbert (2013): Online Brand Communities: Loyal to the Community or the Brand? 42nd European Marketing Academy Conference (EMAC) , Istanbul, Turkey, June 2013.
• Horbel, Chris, Popp, Bastian, Woratschek, Herbert (2013):  The Effects of Customer Satisfaction and Consumer-Brand Identification on Customer Loyalty Revisited: The Moderating Role of Market Uncertainty, 42nd European Marketing Academy Conference (EMAC), Istanbul, Turkey, June 2013.
• Popp, B., Woratschek, H. (2012): The Use of Branded Communities in Sport Marketing as an Alternative to Brand communities: The Case of a German Football Community, 20th Conference of the European Association for Sport Management (EASM), Aalborg, Denmark.
• Woratschek, H., Horbel, C. & Popp, B. (2012): The Sport Value Framework – A New Fundamental Logic for Analyses in Sport Management, 20th Conference of the European Association for Sport Management (EASM), Aalborg, Denmark.
• Woratschek, H., Popp, B. & Horbel, C. (2012): The Effects of Customer-Brand Identification, Customer Satisfaction and Price Acceptability on Customer Loyalty Intentions, 41th European Marketing Academy Conference (EMAC), Lissabon, Portugal.
• Popp, B., Woratschek, H. & Horbel, C. (2012): The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM, 41th European Marketing Academy Conference (EMAC), Lissabon, Portugal.
• Popp, B., Woratschek, H. & Horbel, C. (2011): The Importance of Social Interactions in Virtual Brand Communities for Retaining Customers and Inducing WOM, 19th International Colloquium in Relationship Marketing (ICRM), September 27-30, 2011, Rochester, USA.
• Woratschek, H., Horbel, C. & Popp, B. (2011): Co-Creation, Identification and the Service-Profit Chain - The Case of Sport Events, 19th Conference of the European Association for Sport Management (EASM), Madrid, Spain, September 2011.
• Popp, B. & Woratschek, H. (2011): Gaining and Retaining Customers through Brands and Brand Communities - Satisfaction or Identification as Key Drivers?, 40th EMAC Conference, May 24-27, 2011, Ljubljana, Slovenia.
• Popp, B. & Woratschek, H. (2010): Branded Communities as an Alternative to Brand Communities: the Case of a German Football Community, 18th International Colloquium in Relationship Marketing (ICRM), September 27-30, 2010, Henley-on-Thames, UK.
• Roth, S., Woratschek, H., Popp, B. & Robbert, T. (2010): Increasing Profits by Combining Different Price Discrimination Measures - The Joint Impact of Price Negotiations and Price Bundling, 39th European Marketing Academy Conference (EMAC), June 1-4, 2010, Copenhagen, Denmark.
• Woratschek, H., Horbel, C. & Popp, B. (2010): Extending the Service-Profit Chain: The Role of Identification and Co-Creation, 39th European Marketing Academy Conference (EMAC), June 1-4, 2010, Copenhagen, Denmark.
• Horbel, C., Woratschek, H. & Popp, B. (2009): A modification of the Service-Profit-Chain - the influence of identification and different dimensions of service quality, 17th Colloquium in Relationship Marketing (ICRM), Maastricht, The Netherlands.
• Popp, B. & Woratschek, H. (2009): Branded Communities as an Alternative Branding Concept to Brand Communities: The Case of a German Football Community, 38th European Marketing Academy Conference (EMAC), 2009, Nantes, France.
• Horbel, C., Woratschek, H. & Popp, B. (2009): Extending the Service-Profit-Chain: The Case of Football Fans und Visitors, 38th European Marketing Academy Conference (EMAC), May 26-29, 2009, Nantes, France.
• Woratschek, H., Horbel, C., & Popp, B. (2008): "Once the club, always the club!" - Football Fans as Brand Communities?, 16th Conference of the European Association for Sport Management (EASM), Heidelberg, Germany, 2008.
• Popp, B., Woratschek, H. & Roth, S. (2008): Motives for Participation in Virtual Brand Communities, 37th European Marketing Academy Conference (EMAC), University of Brighton, May 27-30, 2008, Brighton, UK.
• Woratschek, H., Horbel, C. & Popp, B. (2007): "Once the club, always the club!" - Football Fans as Brand Communities?, 8th European Advances in Consumer Research Conference (EACR), July 11-14, 2007, Milan, Italy.
• Popp, B., Woratschek, H., Horbel, C. & Roth, S. (2007): Neural Networks and Multiple Regression in Services Management, 36th European Marketing Academy Conference (EMAC), Reykjavik University, Department of Business, May 22-25, 2008, Reykjavik, Iceland.
• Woratschek, H., Horbel, C., Popp, B. & Roth, S. (2006): A Videographic Analysis of “Weird Guys”: What Do Relationships Mean to Soccer Fans?, 14th International Colloquium in Relationship Marketing (ICRM), September 13-16, 2006, Leipzig.
• Popp, B., Woratschek, H. & Schafmeister, G. (2006): How to get innovative sports successfully broadcasted?, 81st Annual Conference of the Western Economic Association International (WEAI), June 29-July 3, 2006, San Diego, USA.